Trent Lund is the Lead Partner for Innovation & Ventures at PwC Australia, where he helps organisations leverage emerging technologies to innovate new business models. With PwC Ventures, Mr Lund sits at the intersection of corporates and start-ups, enmeshing the agility and speed of a start-up with corporate rigour and scale. He leads a team of innovators and software developers that build Cloud SaaS platforms and products to address global trust and market confidence such as interpreting regulation, protecting against fraud and counterfeit products. Mr Lund is the sponsor of PwC’s Food Trust platform, that is built in collaboration with Google’s Trillian security and TruTag’s patented tagging and mobile scanning technologies.


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